When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

question 15

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,this was an example of which type of strategy?

• A)Vertical integration
• B)Concentration on a single business
• C)Diversification
• D)International expansion
• E)Low-cost strategy

---

Definitions:

Smoking Cessation

The process of quitting smoking, often involving various strategies and supports to overcome nicotine addiction.

Bupropion SR

A sustained-release formulation of bupropion, a medication primarily used to treat depression and help with smoking cessation.

Aerobic Exercise

Sustained activity—jogging, swimming, or cycling, for example—that stimulates heart and lung functioning.

Anaerobic Exercise

Physical exercise intense enough to cause lactate formation, conducted in short bursts where oxygen demand surpasses oxygen supply.