Which of the Following Would NOT Be Considered a Nonprogrammed

question 57

Multiple Choice

Which of the following would NOT be considered a nonprogrammed decision of Jochen Zeitz,CEO of Puma?

• A)Launch a new promotional campaign
• B)Hire additional staff
• C)Enter a new market
• D)Expand internationally
• E)Develop a new product line

---

Definitions:

Retained Earnings Activities

The portion of net income left over for the business after it has paid out dividends to its shareholders, often reinvested into the business or kept as a reserve.

Operating Revenue

Income earned from a company's core business operations, excluding revenue from non-operating sources like investments.

Operating Activities

Involves the primary revenue-generating activities of an organization, such as sales and services, as reflected in its cash flow.

Selling Merchandise

The process of offering goods for sale to customers, often in a retail setting, which constitutes the primary revenue-generating activity of merchandising companies.