Managers Must Continuously Analyze Forces in the General Environment Because

question 95

True/False

Managers must continuously analyze forces in the general environment because these forces affect ongoing decision-making and planning.

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Definitions:

Organization Principles

Fundamental guidelines or rules that dictate how an organization is structured and operates to achieve efficiency and goal attainment.

Quality

The extent to which a service or product satisfies or goes beyond what customers hope for.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.