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Discuss the Importance of Trust and Reputation on Company Performance

question 82

Essay

Discuss the importance of trust and reputation on company performance.


Definitions:

Net Income

The total earnings of a company after subtracting all expenses from revenue.

Goodwill

The value attributed to a company's brand name, customer base, customer relations, employee relations, and patents or proprietary technology.

Initial Value Method

An accounting method where investments are recorded at their purchase cost, without subsequent adjustment for market changes.

Identifiable Net Assets

Assets of a company that can be clearly identified and measured, used in business combinations to determine the amount of goodwill or gain from a bargain purchase.

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