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What are the two versions of Kant's categorical imperative discussed in your text? How does a categorical imperative differ from a hypothetical imperative? Give some examples of how Kant would show that the categorical imperative provides ethical guidance in concrete circumstances.
Differentiated Marketing Strategy
A marketing approach in which a company develops products or services and marketing campaigns tailored to meet the needs and preferences of different market segments.
Market Segmentation
The process of dividing a market into distinct subsets of consumers with common needs or characteristics, to target them more effectively.
Shifting Population
Refers to demographic changes within a geography over time, including movement, growth, or decline, often impacting social, economic, and infrastructure planning.
Framework
An essential supporting structure for a system, theory, or concept that provides a guideline or context for understanding relationships and conducting analysis.
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