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Independent deviations from rationality:
Consumer Income
The total earnings received by consumers, influencing their purchasing power and spending behavior in the market.
Promotion Form
An approach or tactic used in marketing efforts to communicate information about products or services to potential customers.
Demand Curve
A graph showing the relationship between the price of a good and the quantity demanded by consumers, typically downward sloping.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price in a specified period.
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