Which One of the Following Items Is Most Apt to Be

question 12

Multiple Choice

Which one of the following items is most apt to be considered material non-public information? Assume that none of this information is known publicly.

• A)Barb knows that Sue, an accounting clerk, is planning on resigning on Friday.
• B)Linda knows a new receptionist has just been hired.
• C)Wendy knows that her firm's net income is continuing to increase at a steady rate.
• D)Tracey knows her employer just received patent approval on a key new product.
• E)Maria is the chief financial officer and knows the firm intends to maintain its current dividend policy.

---

Definitions:

Marketing Tactics

Specific strategies used by companies to attract customers, promote products, and achieve marketing objectives.

Zone of Tolerance

is a concept in service marketing that refers to the range within which customers are willing to accept variations in service delivery and quality.

Customer Expectations

The set of assumptions or standards held by customers regarding the quality, service, performance, and value of a product or service that they plan to purchase.

Customer Satisfaction

The measure of how products or services supplied by a company meet or exceed customer expectation.