Mass Media May Be Ineffective Because People

question 31

Multiple Choice

Mass media may be ineffective because people:

• A)May not attend to messages.
• B)May not remember what they see.
• C)May not correctly interpret messages.
• D)All of the above

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Definitions:

Quantity Demanded

The amount of a product consumers are willing and able to purchase at a given price over a specified time period.

Income

The money received by an individual or business for work done, from investments, or from the sale of goods or services.

Cross-Price Elasticity

An index indicating the variation in demand for a particular item as a result of the price alteration of a different item.

Complements

Goods or services that are used together, such that the increase in demand for one results in an increase in demand for the other.