To Decide Whether or Not Any Individual Item on a Test

question 196

Multiple Choice

To decide whether or not any individual item on a test is biased against men or women, psychologists would need to determine whether:

• A) either a man or a woman complains about the item.
• B) the person who wrote one of the items intended it to favor one group or the other.
• C) the item has an example that describes either a man or a woman, without including both.
• D) some item that is among the easiest for one group is among the most difficult for the other.

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Definitions:

Customer Benefit

The advantage or value a consumer receives from purchasing and using a product or service, which motivates the buying decision.

Patisserie

A shop or business specializing in the making and selling of pastries, cakes, and other baked goods.

Premium Approach

A marketing strategy that emphasizes the high quality and exclusiveness of a product, targeting consumers willing to pay more.

Introductory Approach

The most common but least powerful approach; it does little to capture the prospect’s attention.