Examlex
If a test has not yet been standardized, then
AIDA Plan
A marketing strategy that stands for Attention, Interest, Desire, and Action, guiding advertisers in capturing the audience's journey from awareness to purchase.
Product Benefit
refers to the advantage or positive outcome that users gain from using a product.
FTC Guidelines
Rules or regulations issued by the Federal Trade Commission that govern the conduct of business and advertising practices in the United States to protect consumers.
Promotional Communication
Promotional communication involves messages that are intended to inform, persuade, or remind audiences about products, services, or ideas through various media channels.
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