A New Test Determines Your Score by Dividing Your Telephone

question 101

Multiple Choice

A new test determines your score by dividing your telephone number into your social security number, and then multiplying by 100. This test probably has

• A) high reliability and high validity.
• B) high reliability and low validity.
• C) low reliability and high validity.
• D) low reliability and low validity.

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Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Mental Processes

The internal, cognitive mechanisms by which individuals perceive, think, understand, decide, and remember information.

Social Processes

Patterns of social interactions and behaviors among individuals and groups, shaping societal norms and relationships.

New-Car Buying

The process of researching, locating, and purchasing a brand-new vehicle, typically involving comparison of models, test drives, and negotiation of terms.