In Classical Conditioning, Responding Increases in Both ____________________ and ____________________

question 2

Essay

In classical conditioning, responding increases in both ____________________ and ____________________.

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it.

Purchase Decision

The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.