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Skinner conducted a famous study in which he punished bar pressing in rats attempting to obtain food by having the bar slap their paws each time they pressed it. Based on the results of this study, Skinner concluded that punishment is ineffective in the long run. A more accurate conclusion would be
Opportunity Cost
The benefit foregone by choosing one alternative over another.
Cash Outlay
The actual expenditure of cash or cash equivalent for purchases or services.
Alternative Investments
Financial assets that do not fall into the conventional categories of stocks, bonds, or cash, including commodities, real estate, and hedge funds.
Opportunity Cost
The cost of foregoing the next best alternative when making a decision or choice.
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