On the First Floor of Your Dormitory Are Two Vending

question 158

Multiple Choice

On the first floor of your dormitory are two vending machines. The one on the left always works; the one on the right is usually broken. You therefore put your money only in the machine on the left. This illustrates which aspect of operant conditioning?

• A) stimulus generalization
• B) discrimination
• C) belongingness
• D) shaping

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Definitions:

User Personas

Fictional characters created to represent the different user types within a targeted demographic, psychographic, or behavior set that might use a site, brand, or product in a similar way.

Positive Characteristics

Favorable, beneficial, or desirable traits or qualities possessed by individuals, groups, objects, or concepts.

Marketing Myopia

A short-sighted and inward-looking approach to marketing that focuses on the company’s needs rather than viewing the market from the perspective of the consumer.

User Frame

A conceptual or mental structure that users employ to organize their interactions with and understanding of a product or system.