Examlex
What did Piaget mean by the term "egocentric"?
Aided Recall Test
A performance metric in which respondents are asked to recall advertisements based on clues they receive to help stimulate their memory.
Unaided Recall Test
A measure of memory in which participants are asked to remember information without being given cues or hints.
Benchmark Test
An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.
Pretest
An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.
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