A Stimulus So Weak That a Person Can Detect Its

question 37

Multiple Choice

A stimulus so weak that a person can detect its presence only 50% of the time is a stimulus at the

• A) absolute sensory threshold.
• B) subliminal level.
• C) apex.
• D) Gestalt level.

---

Definitions:

Rational Choice

A theory in economics and sociology that explains decisions by individuals as based on the attempt to maximize personal advantage, minimizing disadvantages.

Maximize Benefits

The act of making the best or most effective use of a situation, opportunity, or resource to gain the greatest advantage or value.

Minimize Costs

Strategies or actions taken to reduce expenses and financial outlays in business operations or personal budgets.

Hochschild

Arlie Russell Hochschild, a sociologist known for her research on emotions, gender roles, and the division of labor in families and workplaces.