The Tendency to Perceive Objects That Are Close Together as Belonging

question 55

Multiple Choice

The tendency to perceive objects that are close together as belonging to the same group is called

• A) similarity.
• B) closure.
• C) continuation.
• D) proximity.

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Definitions:

Glow-in-The-Dark

Describes objects or materials designed to emit light in darkness, often used in safety signs, toys, and decorations.

Concept Testing

The process used to evaluate consumer response to a product idea before it is introduced to the market.

Reverse Engineering

Involves taking apart a competitor’s product, analyzing it, and creating an improved product that does not infringe on the competitor’s patents, if any exist.

Market Testing

The process of evaluating a new product or service in limited market segments before a full-scale launch, to assess its appeal and potential success.