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Cognitive therapists try to get their clients to change their
Co-branding
A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.
Brand Dilution
The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category.
Brand Awareness
How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.
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