Our Beliefs and Expectations About Groups of People Can Lead

question 35

Essay

Our beliefs and expectations about groups of people can lead to prejudice and discrimination. Define these two distinct but related terms. Explain why researchers have developed measures such as the Implicit Association Test to assess stereotypes and prejudices.

---

Definitions:

Eating Out

The activity of dining at a restaurant or an external establishment instead of preparing food at home.

Target Market Segments

Specific groups of potential customers identified by marketers as having shared characteristics and who are most likely to respond positively to certain marketing strategies.

Promotional Expenditures

The costs associated with marketing activities undertaken to increase brand awareness, product knowledge, and sales.

Quality Control

The process of ensuring that products and services meet customer expectations and regulatory requirements through consistent monitoring and evaluation.