According to the Theory of Cognitive Dissonance, One Can Make

question 123

Multiple Choice

According to the theory of cognitive dissonance, one can make people change their opinions to a greater degree

• A) if the speaker has low prestige and credibility.
• B) with a weak threat rather than with a strong threat.
• C) with large rewards rather than with small ones.
• D) by proposing the same thing the person already believed.

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Definitions:

Unit Selling Price

The price levied for an individual unit of a product or service.

Break-even Analysis

A financial calculation to determine the sales volume at which a business neither makes a profit nor a loss.

Cost-volume-profit Analysis

An accounting method used to determine how changes in costs and volume affect a company's operating income and net income.

Sales Mix

The proportion of different products or services that a business sells, significant because it can affect the company's overall profitability depending on the contribution margin of each item.