You Listen to a Speech on Why a Trip to the Bahamas

question 182

Multiple Choice

You listen to a speech on why a trip to the Bahamas is more interesting than a trip to the Fiji islands. You had no intention of going to either place. You will probably follow the __________ route to persuasion.

• A) dissonant
• B) central
• C) self-perceptive
• D) peripheral

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Definitions:

Enhancing Product

Activities or modifications aimed at improving a product’s appeal, functionality, or market competitiveness.

Form Utility

Form utility refers to the value added to goods through the manufacturing process, transforming raw materials into finished products that are more desirable to consumers.

Appealing To Buyers

Strategies used by companies to attract and persuade potential customers to purchase their products or services.

Direct Channel

A distribution method where a company sells its products or services directly to its customers without the use of intermediaries or third parties.