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Wilhelm Wundt was one of the first people to demonstrate that
Reinforcement
In behavioral psychology, it refers to any stimulus which strengthens or increases the probability of a specific response.
Positive Reinforcer
A stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.
Negative Reinforcer
A stimulus whose removal or avoidance after a response strengthens that response or makes it more likely to happen again.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, evokes a conditioned response in classical conditioning.
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