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Scott has been asked what he just saw in his left visual field. He points to the correct answer with his left hand while insisting, "I didn't see anything!" What is probably wrong with him?
Habitual Decision
The process of making choices automatically based on past behaviors and routines without considerable thought.
Purchase Decision
The process that leads a consumer from identifying a need or desire, through information search and evaluation of alternatives, to the buying action.
Information Search
The process individuals engage in to gather relevant information from various sources in order to make informed decisions or solve problems.
Purchase Momentum
The psychological phenomenon where an initial purchase increases the likelihood of further purchases.
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