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Many optical illusions can be explained in terms of an observer's
Channel Conflict
A situation where there is discord or competition among channel partners such as manufacturers, wholesalers, and retailers, often due to overlapping territories or conflicting interests.
Channel Member
A participant in the marketing channel, such as a retailer or distributor, through which goods and services flow from producers to consumers.
Channel Circumvention
A distribution strategy where a producer sells their products directly to consumers, bypassing intermediary levels of distribution.
Disintermediation
A source of channel conflict that occurs when a channel member bypasses another member and sells or buys products direct.
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