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Bottles of Coca-Cola and equally-sized bottles of Pepsi Cola are perfect substitutes for a consumer, but a bottle of Coke costs 10 cents less than bottles of Pepsi.The income effect of a 15 cent increase in the price of Pepsi will be for the consumer to drink less cola.
Money Spent
The total amount of money expended on a particular purchase, project, or activity.
Specific Hypothesis
A precise, testable statement predicting the relationship between at least two variables in a research study.
Analytic Comparisons
Comparisons made using analytical methods to understand differences or similarities between groups or variables.
Planned Comparisons
Comparisons built into a research design prior to data collection.
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