Company K is considering two mutually exclusive projects.The cash flows of the projects are as follows: 
a.Compute the NPV and IRR for the above two projects,assuming a 13% required rate of return.
b.Discuss the ranking conflict.
c.What decision should be made regarding these two projects?
Definitions:
Marketing Eras
Marketing Eras refer to distinct time periods characterized by predominant marketing strategies and philosophies, such as the production, sales, marketing, and societal marketing eras.
Four Ps
The marketing mix framework consisting of Product, Price, Place, and Promotion, used to consider the company's strategies for marketing its products or services.
Relational Orientation
An emphasis on building long-term relationships with customers, focusing on satisfaction and loyalty rather than immediate transactions.
Apple
A technology company known for its innovation in consumer electronics, software, and personal computers.
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