The Knight Corporation Projects That Next Year Its Fixed Costs

question 3

Essay

The Knight Corporation projects that next year its fixed costs will total $240,000.Its only product sells for $34 per unit,of which $18 is a variable cost.The management of Knight is considering the purchase of a new machine that will lower the variable cost per unit to $14.The new machine,however,will add to fixed costs through an increase in depreciation expense.How large can the addition to fixed costs be in order to keep the firm's break-even point in units produced and sold unchanged?

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Definitions:

Customer Needs

The specific desires, requirements, or preferences of customers that businesses aim to fulfill with their products or services.

Differentiated Marketing

A marketing strategy in which a company targets several market segments with a different offering for each.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.

SWOT Analysis

A strategic planning technique used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.