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The point of tangency between the efficient frontier and the capital market line
Unsought Products
Items that consumers do not actively seek out to purchase, often requiring significant marketing effort to sell.
Specialty Products
High-value or unique items that consumers purchase after extensive searching and comparison, often including luxury goods or niche market items.
Burial Services
Professional services offered by funeral homes and cemeteries that include preparing the deceased for burial and conducting the burial ceremony.
Convenience Products
Items that are widely available and easy to purchase, typically requiring minimal effort by the consumer to obtain them.
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