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Under a non-constant growth model,Ke(required rate of return)is varied from time period to time period.
Cultures
The shared values, norms, behaviors, and practices that characterize groups of people, influencing societal dynamics and individual interactions.
Social Environment
The immediate physical and social setting in which people live or in which something happens or develops.
Concentric Market
A Concentric Market strategy involves targeting new markets with existing products by expanding outward from the core or current market, often leveraging similarities or adjacent customer needs.
Generic Competition
Competition between brands or products that fulfill the same needs without distinguishing features, often seen in commoditized markets.
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