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Perceived Market Share
An estimate of the percentage of the total market volume or value that is captured by a company or product, based on the perception of customers or market analysts.
Actual Market Share
The real percentage of an industry or market's total sales that is earned by a particular company over a specified time period.
Demand Curve
A visual diagram that illustrates the connection between the cost of a product or service and the amount consumers want to buy at different price levels.
Cost of Production
The total expenses incurred in manufacturing a product or offering a service, including labor, materials, and overhead costs.
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