The Manager of the Customer Service Division of a Major

question 17

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder over the past 12 months are satisfied with their products.If there are 4 different brands of videocassette recorders made by the company,the best sampling strategy would be to use a:

• A)simple random sample.
• B)stratified random sample.
• C)cluster sample.
• D)self-selected sample.

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Definitions:

Competitors

Entities that compete within the same market, offering similar products or services to the same target audience.

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.

Positioning

The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.