A Marketing Research Firm Selects a Random Sample of Adults

question 32

Multiple Choice

A marketing research firm selects a random sample of adults and asks them a list of questions regarding their beverage preferences. What type of data collection is involved here?

• A)An experiment.
• B)A survey.
• C)Direct observation.
• D)None of these choices.

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Definitions:

Older Adults

Individuals typically defined by an age threshold, often retirement age or 65 and over, who have moved past middle adulthood into the later stages of life.

Research Suggests

A phrase often used to introduce findings or hypotheses based on scientific studies or investigations.

Virtue

A trait or quality deemed to be morally good and thus is valued as a foundation of good moral being.

Erikson's Final Stage

The eighth stage in Erik Erikson’s theory of psychosocial development, characterized by reflecting on one’s life and either developing a sense of integrity or experiencing despair.