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Cysts
After researching cysts of a particular type,a doctor learns that out of 10,000 such cysts examined,1,500 are malignant and 8,500 are benign.A diagnostic test is available which is accurate 80% of the time (whether the cyst is malignant or not).The doctor has discovered the same type of cyst in a patient.
-{Cysts Narrative} What is the probability that the patient will test positive?
Nontraditional Advertising
Marketing efforts that utilize unique methods outside of standard broadcast, print, and online advertisements to reach consumers.
Continuous Schedule
A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.
Seasonal Factors
Elements that cause fluctuations in business or market activity at certain times of the year.
Transit Advertising
A form of advertising that is placed in or on modes of public transportation or in public transportation areas.
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