Examlex
A one-tail test for the population mean μ produces a test-statistic z = −0.75.The p-value associated with the test is 0.7734.
Peripheral-Route
A method of persuasion that relies on cues outside of the message content itself, like the attractiveness or credibility of the source.
Central-Route
A method of persuasion that involves deeply processing the content of the message, considering logical and factual arguments.
Attribution Theory
The theory of how people make attributions.
Primacy Effect
Tendency to remember information at the beginning of a body of information better than the information that follows.
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