If a Marketer Wishes to Determine Whether There Is Evidence

question 96

Multiple Choice

If a marketer wishes to determine whether there is evidence that average family income in a community exceeds $32,000:

• A)either a one-tail or two-tail test could be used with equivalent results.
• B)a one-tail test should be utilized.
• C)a two-tail test should be utilized.
• D)None of these choices.

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Definitions:

Northern Division's Sales

The total revenue generated by the Northern Division of a company within a specific period.

Net Operating Income

The total profit of a business after all operating expenses are deducted, but before taxes and interest are considered.

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, remaining constant even when business activity levels change.

Rural Sales Territory

A geographic area located in the countryside where a company's sales representatives focus their marketing and sales efforts.