If a Marketer Wishes to Determine Whether There Is Evidence

question 96

Multiple Choice

If a marketer wishes to determine whether there is evidence that average family income in a community exceeds $32,000:

• A)either a one-tail or two-tail test could be used with equivalent results.
• B)a one-tail test should be utilized.
• C)a two-tail test should be utilized.
• D)None of these choices.

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Definitions:

Criterion

A standard or rule by which something can be judged or decided.

Timely Information

Information received or provided at an appropriate time to influence decision-making.

Decision Making

A process of selecting the best option from among various alternatives based on criteria and information.

Weaknesses

Refers to the limitations or deficiencies that can hinder an entity's ability to achieve its objectives.