Which of the Following Statements Is Correct Regarding Mass Marketing

question 20

Multiple Choice

Which of the following statements is correct regarding mass marketing?

• A)It refers to the mass production and marketing by a company of a single product for the entire market.
• B)It is especially effective for commodity goods such as gasoline,which are very difficult to differentiate from the competition,except through price and convenience of availability.
• C)Generally speaking,mass marketing has given way to target marketing,which focuses on satisfying the demands of a particular segment of the entire market.
• D)All of these choices are true.

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Definitions:

Internal Mental Events

Psychological occurrences within the mind such as thoughts, feelings, and memories that are not observable by others.

Behaviourism

A branch of psychology focused on studying and modifying observable behaviors.

Cognition

The intellectual activity that involves obtaining knowledge and insight via reasoning, undergoing experiences, and sensory perception.

Empiricism

A philosophy of knowledge that emphasizes the role of experience and evidence through the senses in the formation of ideas, over the notion of innate ideas or traditions.