Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 60

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the objective of this problem?

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Definitions:

Amygdala

A section of the brain's limbic system involved in processing emotions, including fear, pleasure, and anger.

Genetic Predisposition

An inherited tendency or increased likelihood to develop a particular trait or disease based on one's genetics.

Schizophrenia

A mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Viral Infections

Diseases caused by viruses that can affect various parts of the body, leading to mild to severe symptoms.