Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 125

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the parameter we wish to estimate? Explain.

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Definitions:

Uncertainty Reduction Theory

Newcomers are motivated to reduce their uncertainty so that the work environment becomes more predictable and understandable.

Social Information Processing Theory

A theory that suggests individuals adapt their attitudes and behaviors based on the social cues and information they receive from others, particularly in online environments.

Information Dependent

The state of requiring or heavily relying on information to make decisions or carry out tasks.

Anticipatory Socialization

The process of learning and adapting to the norms and expectations of a role or environment before formally entering it.