Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 146

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the point estimate of the proportion p of Spanish adults who classify themselves as concerned about eating healthy?

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Definitions:

Joint Committees

Committees made up of members from both houses of a bicameral legislature, tasked with addressing issues that require input from both the Senate and the House of Representatives.

Economic

Pertaining to the production, distribution, and consumption of goods and services, and the analysis of the behavior of economies.

Taxation

The process by which governments finance their expenditure by imposing charges on citizens and corporate entities.

Ping Ponging

The process in which legislative bills are sent back and forth between the two houses of a legislature for approval or amendment.