Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 14

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Estimate with 95% confidence the proportion p of Spanish adults who classify themselves as concerned about eating healthy.

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Definitions:

Openness

A personality trait characterized by an appreciation for art, emotion, adventure, and unusual ideas; imaginative and curious.

Fluctuates

Describes variations or changes in state or level over time, often in an unpredictable manner.

Increases

An upward trend or movement in numbers, size, strength, or another measurable factor.

Longitudinal

An observational research method in which data is gathered for the same subjects repeatedly over a period of time.