Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 94

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Interpret the confidence interval of p.

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Definitions:

Durkheim

Refers to Émile Durkheim, a founding figure in sociology known for his work on social cohesion and the functionalist perspective.

Cross-Cultural Psychology

The scientific study of human behavior and mental processes, including how they are influenced by cultures and societies across the world.

Cultural Psychology

A branch of psychology that studies how culture influences thought, behavior, and emotions.

Traditional Social Psychology Methods

Research techniques regularly used in social psychology to explore the thoughts, feelings, and behaviors of individuals in a social context.