Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 69

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Estimate with 95% confidence thee number of Spanish adults who classify themselves as concerned about eating healthy.

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Definitions:

Culture Biased

The tendency to interpret or judge phenomena through the lens of one's own cultural norms and values.

Culture Fair

Designed to be impartial and free from cultural bias, often referring to tests that aim to assess intelligence or aptitude without favoring any group.

Common

Refers to something that is usual, frequent, or shared by multiple people.

General

Referring to the overall or broad aspects of a subject, not limited to specific details or instances.