Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 125

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the parameter we wish to estimate? Explain.

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Definitions:

Business Combination

A business combination is a transaction or event where an acquirer obtains control of one or more businesses, often in the form of mergers, acquisitions, or consolidations.

Diversification

An investment strategy aimed at reducing risk by allocating investments among various financial instruments, industries, or other categories.

Vertical Integration

A strategy where a company expands its operations into different stages of production or distribution within the same industry.

Consolidated Cash Account

A combined account that aggregates the cash balances of a parent company and its subsidiaries to give a total cash figure in consolidated financial statements.