Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 14

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Estimate with 95% confidence the proportion p of Spanish adults who classify themselves as concerned about eating healthy.

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Definitions:

Interest Groups

Organizations or groups of individuals who join together to promote and advocate for specific causes or policies to influence public policy.

Membership Publications

Publications, such as newsletters or journals, provided exclusively to the members of an organization or club.

Firearms Legislation

Laws and regulations pertaining to the manufacture, sale, possession, and use of firearms.

NRA

National Rifle Association, a US organization advocating for gun rights and firearm ownership.