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Promotional Campaigns The General Manager of a Chain of Fast Food Chicken

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Promotional Campaigns
The general manager of a chain of fast food chicken restaurants wants to determine how effective their promotional campaigns are.In these campaigns "20% off" coupons are widely distributed.These coupons are only valid for one week.To examine their effectiveness,the executive records the daily gross sales (in $1,000s)in one restaurant during the campaign and during the week after the campaign ends.The data is shown below. Promotional Campaigns  The general manager of a chain of fast food chicken restaurants wants to determine how effective their promotional campaigns are.In these campaigns  20% off  coupons are widely distributed.These coupons are only valid for one week.To examine their effectiveness,the executive records the daily gross sales (in $1,000s)in one restaurant during the campaign and during the week after the campaign ends.The data is shown below.   ​ ​ -{Promotional Campaigns Narrative} Estimate with 95% confidence the mean difference and interpret. ​ ​
-{Promotional Campaigns Narrative} Estimate with 95% confidence the mean difference and interpret.

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Definitions:

Relative Advantage

The degree to which an innovation is perceived as better than the idea it supersedes, contributing to its rate of adoption.

Product Adoption

The process by which a consumer or market accepts and begins to use a new product, service, or technology.

True Innovators

Individuals or organizations that pioneer new ideas, technologies, or methods, often leading to significant changes or advancements.

Early Adopters

Individuals who embrace new products or technologies before most other consumers, often influencing others’ adoption.

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