Which Statistical Technique Is Appropriate When We Compare Two or More

question 41

Multiple Choice

Which statistical technique is appropriate when we compare two or more populations of qualitative data with two or more categories?

• A)The z-test of the difference between two proportions.
• B) The chi-squared test of a contingency table.
• C)The chi-squared goodness-of-fit test.
• D) Both a and

Recognize different moments that influence consumers' online purchase decisions.

Differentiate between e-commerce and social commerce.

Identify elements and characteristics of social commerce strategies (such as advocacy, transparency, infectiousness, and reciprocity).

Comprehend consumer decision-making steps in the context of social commerce.

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Definitions:

Confirmation Bias

The tendency to search for, interpret, and remember information in a way that confirms one’s preconceptions, leading to statistical errors.

Public Opinion Poll

A method used to gauge public opinion by asking a random sample of people questions on various topics.

Sexual Harassment

Unwelcome or inappropriate sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by its similarity to a prototype or an example.