Movie Revenues
A financier whose specialty is investing in movie productions has observed that,in general,movies with "big-name" stars seem to generate more revenue than those movies whose stars are less well known.To examine his belief he records the gross revenue and the payment (in $ millions)given to the two highest-paid performers in the movie for ten recently released movies. 
-{Movie Revenues Narrative} Estimate with 95% confidence the average gross revenue of a movie whose top two stars earn $5.0 million.
Definitions:
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
Cannibalise Sales
A situation where a new product eats into the sales of other products within the same brand or company.
Category Extensions
A strategy where a brand uses its established name to launch a new product in a different product category.
Cognitive Fit
The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.
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