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The Kruskal-Wallis test is a nonparametric alternative to:
Narrative Transportation Theory
A concept suggesting that when people lose themselves in a story, their attitudes and intentions can change to reflect that story.
Mental Stimulation
The engagement and exercise of the mind through activities, puzzles, reading, or other interactive content that challenges cognitive functions.
Storytelling
The art of conveying messages, themes, or narratives through a well-structured plot and characters, often used in marketing to connect with audiences on an emotional level.
Transactional Advertising
Advertising aimed at directly prompting a sale or transaction, often featuring specific products or services with a call to action.
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