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Glucose (C6H12O6) can exist as both an open-chain form and a closed-ring form. Before 1900, glucose was only thought to occur as an open chain. Now we know that over 99 percent of the time, glucose occurs in the closed-ring form. What possible difference between these forms would give chemists a clue that the open-chain form was not present?
Individualized Marketing
A strategy that involves tailoring marketing efforts to meet the specific needs of each customer.
Clutter
The accumulation of a large number of unnecessary or irrelevant items in a space, leading to a disorderly or overcrowded environment.
Technology
The application of scientific knowledge for practical purposes, especially in industry, to invent tools, devices, and systems enhancing human life.
Evoked Set
The group of brands or products a consumer considers acceptable from among all the brands or products he or she is aware of in a particular category.
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